FILA – Global Men’s Street wear with sports heritage
Men’s Street & Sportswear brand FILA was established year 1911 in Italy. Brand originally produced underwear, but 1970’s decided to start sportswear production.
Connection to Scandinavia became imminent when brand started to sponsor “The Iceberg” – tennis player Björn Borg.
Co-operation was an instant success and brand gained global visibility and fame with several Wimbledon championships.
In the beginning of 2000’s FILA had some slower years, until it was bought by an Korean fashion group that revitalized Fila and with successful co-marketing with trending K-Pop groups Fila was again in the limelight.
Buy Fila clothes, sneakers and accessories online from Scandinavia Fashion Store.com.