Mähöne – underwear pleasure to wear

Mähöne is a Finnish underwear enterprise that three childhood friends from Helsinki, Finland founded. It all started as a crazy idea but developed through countless hours of trial and error towards dedication and craftsmanship. The brand’s philosophy in making underwear for men is first and foremost about quality. Mähöne’s goal is to make the best underwear in the world.

Mähöne uses a high density cotton/elastane fabric to ensure comfort and durability. Choice of fabric and the snug fit makes Mähöne underwear a pleasure to wear. Due to these choses the waistband is sturdy and durable, yet comfortable. Mähöne colorways have been influenced by old sports team uniforms and surf films from the 70’s.


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