Do you care what you wear?

We care, as well cares Knowledge Cotton Apparel. And that is why we have chosen Knowledge Cotton Apparel to be one of the sustainable brands in our selection.

Fashion is one of the dirtiest industries around. Knowledge Cotton Apparel wants to change that. In a whole bunch of ways. Using organic cotton is one, and it means more than you might think. Here’s a few cool facts how they are doing it.

 One conventional T-shirt contains 165 grams of pesticides and fertilisers. Garments produced with organic cotton contain zero. This is great news to Mother Earth, to the farmers and their families, and to your own skin.
The water usage in growing organic cotton is actually 91% lower than that of conventional cotton. Most organic cotton is grown on rain-fed farms – meaning there is no irrigation. The soil is healthy and holds water 50% more effectively than conventional soil. Also nice to know since there are major water shortages around the world.
And for all of us who worry about climate change. Growing organic cotton saves 46% of CO₂ compared to conventional cotton.

Caring what you wear and choosing smart you can make the difference yourself!